Different rights protect different things
Copyright may apply to qualifying original works. Trademarks identify the source of goods or services. Patents and industrial designs address other kinds of subject matter. One right does not replace the others.
Keep proper records
Retain drafts, contracts, licence terms and evidence of ownership. When work is commissioned from freelancers or agencies, clear written agreements can prevent later disputes.
When to seek help
If your business is licensing a brand, selling creative assets or responding to alleged infringement, obtain case-specific advice from an appropriately qualified professional.
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