Why register?
A registered trademark can provide valuable rights in relation to the covered goods or services. It does not give unrestricted ownership of every similar word in every industry.
Who can apply?
Eligible individuals and entities may apply. The right applicant should reflect the brand’s genuine ownership and future commercial plans.
How does it work?
Identify the mark, assess search results, select classes, submit an application and monitor examination, publication and subsequent maintenance.
When is a good time?
Before a product launch, major packaging investment, franchise rollout or entry into new markets is often a sensible time to seek a professional assessment.
Want to discuss your brand?
Tell us the name and what you sell. We can help identify the next useful step.
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